A trend has been that the ice cream industry is trying to get health-friendly, with low calories and low-carb options, but it is playing catch-up to frozen yogurt, Andre said. Besides health concerns, two more innovations in the frozen yogurt industry－on-site consumption and the ability to add your own flavors and TOPpings－may give it a slight advantage in growing popularity, but both markets are growing relatively1 nicely.

冰淇淋產(chǎn)業(yè)正試圖做出更有益健康的商品，推出低熱量、低碳水化合物的冰淇淋，這已然是當(dāng)下的趨勢(shì)，但比起凍酸奶產(chǎn)業(yè)，冰淇淋還需迎頭趕上。安德烈說，除去健康方面的考慮，凍酸奶產(chǎn)業(yè)率先推出了兩項(xiàng)新服務(wù)現(xiàn)場(chǎng)食用和加入自己喜歡的口味的餡料，這類優(yōu)勢(shì)或許讓凍酸奶比冰淇淋稍微受青睞一點(diǎn)。不過目前冰淇淋和凍酸奶都非常受青睞，兩個(gè)市場(chǎng)都呈良性增長(zhǎng)態(tài)勢(shì)。

凍酸奶英文表達(dá)就是frozen yogurt，也可以簡(jiǎn)稱為fro-yo。它既有冰淇淋的美味，又比冰淇淋更健康，所以已經(jīng)成為不少人鐘愛的夏日甜點(diǎn)，在一些地方風(fēng)頭甚至蓋過了DQ之類的老牌冰淇淋店。對(duì)健康的追求意味著中國(guó)人的consumption habit（消費(fèi)習(xí)慣）的改變。